The job shop marketing expert
Co-Founder, Head of Marketing Services
Matt Sordillo lives and breathes job shop marketing. He works closely with job shop owners to provide the tools necessary to compete in today’s increasingly digital business world.
Previously, he was the Head of Marketing at RAPID Manufacturing – the CNC machining and sheet metal shop that he helped grow into a $50M company and was eventually sold to Proto Labs, Inc. (PRLB) in 2017 for $120M.
Content Marketing Annual Plans Include:
Don’t just be a source for parts, be a knowledge base for your customers, have them come to your website even when they don’t need to get a quote. Build trust, stay top of mind and capture that lead.
From the existing customer list that you worked hard to build over the years to the leads you just scanned at the show, are you making the most out of the contacts that you have spent time and money to acquire?
Pick 10 keywords to track, these keywords will be utilized in blog and social media content. Website audits will be pulled monthly to make sure new content is adhering to best practices and to ensure your website is functioning as it should.
Stay relevant and build focused audiences on powerful social networks like Facebook, and more importantly, LinkedIn.
About marketing services
Grow Your Shop And Attract More Business
The days of part buyers calling or emailing a shop for quotes without visiting the website are over. However, this doesn’t mean job shops need to spend an arm and a leg in both time and dollars on building out the most elaborate website. Rather, shops simply need to have an internet presence and an easy way for these buyers to request a quote for the services they offer.
Paperless Parts Marketing Services helps shops like yours get more RFQs, grow their digital presence, and compete with larger shops.