A Marketing Guide for Job Shops

Whether you have been in business for years, or are just starting out, promoting your business is critical to your success. Many job shops have limited marketing resources, limiting how much promotion they can do. Yet marketing is the cornerstone of attracting buyer attention, and therefore winning jobs – if your buyers don’t know you … Continued

Advice for Job Shops Just Getting Started

Whether you are just getting started or have been running your shop for decades, there are gems in this quick read for everyone. Working with entrepreneurs is one of the awesome parts of this business. I love seeing people who have a passion for what they do and are willing to take big risks to … Continued

Jumpstart Email Marketing for your Job Shop

Your customer base comes with unpredictable product development life cycles. It is nearly impossible for you to predict when to contact them exactly when they need parts made. So what options do you have when you don’t have a sales team or the time to make calls yourself? How do you stay top of mind … Continued

How much would you pay for a RFQ?

I speak with shop owners every day and the conversation always goes in the same direction. They want more business (what they need is an increase in quote activity) but are not sure how or where to start. Most shops dabble with trade shows, some try email marketing and others will even sub-out marketing activities … Continued